NexGen Solutions is a pioneering company based in Birmingham, specialising in renewable energy technology solutions. They are dedicated to developing and implementing innovative energy-efficient systems that help businesses and communities reduce their carbon footprint and embrace sustainable practices.

The objective here was to create a new logo and comprehensive visual identity that reflects NexGen Solutions' commitment to renewable energy, sustainability, and technological innovation in the UK market. Wanting a clean, modern, and professional identity that reflected sustainability and innovation we used the X to create two arrows pointing inwards to symbolise the connection between renewable and sustainable energy with the future progression and innovation of a forward thinking company like Nexgen.

The wordmark, with its symbolic elements convey a message of energy, growth, and a sustainable future with the advances of modern technology. The icon used within the wordmark offers the flexibility to consistently spread brand awareness across various mediums from digital platforms to physical signage.